From 1 July 2026, the Australian Government is introducing mandatory Country of Origin Labelling (CoOL) for seafood in the hospitality sector.As your supply partner, JFC is committed to helping your business stay compliant and informed.

What is the “AIM” Model?
Under the new regulations, all seafood dishes on your menu must be clearly labelled using the simple AIM model:
A – Australian: Seafood entirely sourced from Australia.
I – Imported: Seafood entirely sourced internationally.
M – Mixed: Dishes containing both Australian and imported seafood.

How JFC Supports You
To make your transition seamless, JFC provides the necessary origin information (A, I, or M) directly on your INVOICE.By checking your JFC invoices, you can easily identify the correct label for each product and update your menus, signage, or online platforms accordingly.

Useful Resources
For detailed guidance, including how to display these labels and staff training resources, please visit the official government website:
https://business.gov.au/products-and-services/product-labelling/seafood-labelling-laws-are-changing-for-hospitality-businesses/labelling-seafood-in-your-hospitality-business

We recommend reviewing your current menu against your JFC invoices to ensure a smooth transition.If you have any questions about specific products, please contact your JFC sales representative or customer service.

Disclaimer: This guide is for informational purposes only. Businesses are responsible for ensuring their own compliance with CoOL regulations. Please refer to business.gov.au/seafoodlabels for official requirements.